Thank you for choosing to be part of our community at Admentus, Inc. ("Company", "we", "us", or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy or our practices with regard to your personal information, please contact us at privacy@admentus.com.

When you visit our website admentus.com, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue the use of our Sites and our services.

This privacy policy applies to all information collected through our website (such as admentus.com) and/or any related services, sales, marketing, or events (we refer to them collectively in this privacy policy as the "Services").

Please read this privacy policy carefully, as it will help you make informed decisions about sharing your personal information with us.

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information. We collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or our products and services when participating in activities on the Services or otherwise contacting us. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect can include the following: Publicly Available Personal Information. We collect first name, last name, and nickname, business phone number, business email, and other similar data. Credentials. We may collect passwords, password hints, and similar security information used for authentication and account access. All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as IP address and/or browser and device characteristics — is collected automatically when you visit our Services. We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser, and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies.

2. How Do We Use Your Information?

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent. We use personal information collected via our Services for various business purposes, as described below. We process your personal information for these purposes in reliance on our legitimate business interests in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below. We use the information we collect or receive:

• To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time (see "What Are Your Privacy Rights" below).
• Request Feedback. We may use your information to request feedback and to contact you about your use of our Services.
• To enforce our terms, conditions, and policies for Business Purposes, Legal Reasons, and Contracts.
• To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
• To deliver services to the user. We may use your information to provide you with the requested service.
• To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
• For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and evaluating and improving our Services, products, marketing, and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end-users and does not include personal information. We will not use identifiable personal information without your consent.

3. Will Your Information Be Shared With Anyone?

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share data based on the following legal basis:

• Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
• Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
• Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal processes, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
• Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Tarvi, Our AI Assistant

In Short: Tarvi is an AI assistant on this site. What you type into it is sent to our servers, processed by a third-party AI model provider, and stored so we can improve it and follow up if you ask us to. Do not enter sensitive information.

Several pages on this site offer a conversation with Tarvi, an automated assistant. Tarvi is software, not a person. When you send it a message:

• Your messages leave your browser. The text you type, along with an anonymous session identifier, is transmitted to systems operated by Admentus and to a third-party AI model provider that generates the reply. Your message content is processed by that provider in order to produce a response.
• Conversations are retained. We store conversation transcripts so we can improve Tarvi’s accuracy, diagnose problems, and respond to you if your conversation indicates you would like to be contacted.
• You are not required to identify yourself. Tarvi does not ask you to log in. If you volunteer identifying details in the conversation — your name, your email address, details about your business — that information is stored with the transcript and is treated the same as any other personal information described in this policy.
• Bot protection. Access to Tarvi is protected by Cloudflare Turnstile, which performs an automated check that you are a real visitor. Cloudflare receives technical signals from your browser as part of that check. See Cloudflare’s own privacy documentation for how it handles that data.

Please do not enter confidential, proprietary, or sensitive personal information into Tarvi — including financial account details, health information, or anything covered by a confidentiality agreement. It is a starting-point conversation, not a secure channel. If you need to share something sensitive, use the contact page or email ask@admentus.com instead.

Tarvi can be wrong. Its responses are informational and are not professional, legal, or financial advice, and they do not create a client relationship with Admentus.

5. Do We Use Cookies and Other Tracking Technologies?

In Short: Yes — for analytics, for the Tarvi session, and for the booking calendar. We do not sell what we collect and we do not run advertising trackers.

We and our service providers use cookies, browser storage, and similar technologies for the following purposes:

• Site analytics. Google Analytics 4 and Microsoft Clarity, which record page views, referring links, approximate location derived from IP address, and general interaction patterns. Microsoft Clarity may additionally record a playback of your session — mouse movement, scrolling, and clicks — to help us understand how pages are used. We use this to see which pages work and which do not.
• The Tarvi session. Browser storage holds an anonymous session token so a conversation survives a page reload. It is not used to track you across other sites.
• Bot protection. Cloudflare Turnstile, as described in Section 4.
• Scheduling. Our booking page embeds Calendly. If you book a session, Calendly collects the details you enter under its own privacy policy.

You can block or delete cookies through your browser settings. Doing so will not prevent you from reading the site, but Tarvi and the booking calendar may stop working correctly.

6. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law. We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, the transmission of personal information to and from our Services is at your own risk. You should only access the services within a secure environment.

8. Do We Collect Information From Minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age. We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at privacy@admentus.com.

9. What Are Your Privacy Rights?

In Short: You may review, change, or terminate your account at any time. If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here. Cookies and similar technologies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt-out of interest-based advertising by advertisers on our Services visit aboutads.info/choices.

10. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.

11. Do California Residents Have Specific Privacy Rights?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information. California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below. If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request the removal of unwanted data that you publicly post on the Services. To request the removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from our systems.

12. Do We Make Updates to This Policy?

In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws. We may update this privacy policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

13. How Can You Contact Us About This Policy?

If you have questions or comments about this policy, you may email us at privacy@admentus.com or by post to: Admentus, Inc. 3001 S. Hardin Blvd. Suite 110-353 McKinney, TX 75070 United States.

How Can You Review, Update, or Delete the Data We Collect From You?

Based on the laws of some countries, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please contact us at privacy@admentus.com and we will respond to your request within 30 days.